We successfully navigate the Japanese culture daily – their needs and wants, both spoken and unspoken.

At The Carter Group, we study the end users’ motivations and behaviors. Why? To help brands like you create products and services that align with users’ needs, improve usability, increase customer satisfaction, drive better business outcomes, and gain a competitive advantage in the market.

This is made possible through our diverse UX research, such as qualitative and quantitative research methodologies, including cultural immersion safaris, ethnography, interviews, and surveys.